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17.09.03
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| Scotts
A Corporate Profile By Corporate Watch
UK 3. Influence Scotts is a member of the following lobby groups in the US:
Influencing research and education Through its 'Give Back to Grow' classroom gardener awards, Scotts has tried to ensure that children in classrooms all over the US have positive associations with its brand from an early age. Scotts also supports a variety of community initiatives in order to paint itself as a 'good corporate citizen.' One of the company's projects is an Urban Garden Academy in Columbus, Ohio which teaches volunteers how to establish community and urban gardening programs that help “to turn vacant lots and rundown parks into beautiful green spaces”. No doubt using a fine array of Scotts' pesticides, herbicides, fertilisers and peat products. Scotts is an 'sustaining associate' of the American Phytopathological Society (APS). This is a non-profit, professional, scientific organisation dedicated to the study and control of plant diseases.68 Influencing Higher Education As part of their coursework, students from the Fisher College of Business at Ohio State University had to take part in a product concept competition for Scotts’ next Ortho Weed-B-Gon marketing campaign. The students had to come up with a concept statement for Weed-B-Gon with Scotts using the winning team’s ideas in a subsequent advertising campaign.69 Scotts is a sponsor of the Center for Business
Research at the University of Massachusetts, Dartmouth.70
The centre assures businesses that through it they can “secure
direct access to the full resources of the University”.71
Scotts' director Arnold W. Donald was appointed by President Clinton to serve on the President's Export Council for International Trade.74 If there's a better business to be in please let
us know” “ Scotts' Give Back to Grow report makes truly fascinating reading. It paints a picture of a company striving for environmental and social justice, helping disadvantaged communities to better their environments and generally helping to make the world more beautiful.76 Scotts has worked hard to build itself an image of a 'good corporate citizen' by supporting a variety of community projects throughout North America and Europe.77 PR companies that Scotts have retained in the US include: Lord, Sullivan & Yoder (LSY) and in the UK: Weber Shandwick Worldwide Advertising agencies80 Scotts relies heavily on advertising to create demand for its products (see Strategy). Advertising agencies that Scotts have retained in the US include: Momentum and in the UK: BMP DDB Ltd BJK & E Media Carat Ltd FSW Group Ltd |
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52CropLife
America (2003) CropLife America Member Companies, 18/4/03, www.croplifeamerica.org/public/about/#mem
, viewed 22/7/03.
53CropLife
America (2001) CropLife America launched, http://www.croplifeamerica.org/public/news/nrs/nr113001name.html
, viewed 30/10/02.[78] CropLife America Biotechnology Committee,
http://www.croplifeamerica.org/public/issues/biotech/committee.html
, viewed 30/10/02.
54CropLife
America Biotechnology Committee, http://www.croplifeamerica.org/public/issues/biotech/committee.html
, viewed 30/10/02.
55RISE
(2002) Rise Member Companies, www.pestfacts.org/linkindustry.html
, viewed 22/7/03.
56EWG
(2001) Responsible Industry for a Sound Environment (RISE), www.ewg.org/dirtymoney/rise.html
, viewed 22/7/03.
57RISE
(2002) About RISE, www.pestfacts.org/aboutrise.html
, viewed 22/7/03.
58GMA
(2003) Member Companies, www.gmabrands.com/membercos/membercos.cfm
, viewed 22/7/03.
59GMA
(2003) Member Companies, www.gmabrands.com/index_static.cfm
, viewed 22/7/03.
60GMA
(2003) About GMA, www.gmabrands.com/about/index.cfm
, viewed 22/7/03.
61EWG
(2001) The Grocery Manufacturers Association, www.ewg.org/dirtymoney/gma.html
, viewed 22/7/03.
62BIO
(2003) BIO Members & Profiles by Name, www2.bio.org/members/biomembers.asp?list=Q
, viewed 22/7/03.
63BIO
(2003) Join BIO, www.bio.org/aboutbio/join.asp
, viewed 22/7/03; BIO (2003) Advocacy,
www.bio.org/aboutbio/join2.asp
, viewed 22/7/03.
64Members,
www.gima.org.uk/GIMAMEMB.HTM
, viewed 22/7/03.
65The
objectives of GIMA, www.gima.org.uk/gimaobjectives.htm
, viewed 22/7/03.
66List
of PPA members, www.peatproducers.co.uk/memb.html
, viewed 22/7/03.
67The
facts not the myths about peat, www.peatproducers.co.uk/peatfactspg.html
, viewed 22/7/03.
68APSNet
(2003) The Scotts Company, www.apsnet.org/directories/sustaindesc.asp
, viewed 11/7/03.
69Fisher
College of Business (2001) Annual Report, http://fisher.osu.edu/annualreport/2001/mba_highlights.html
, viewed 23/7/03.
70CBR
(2003) Sponsors and Web Links, www.umassd.edu/cbr/sponsors.cfm
, viewed 23/7/03.
71CBR
(2003) About the Center, www.umassd.edu/cbr/about.cfm
, viewed 23/7/03.
72Columbus
State Community College: Online College Catalogue: Enro lment Services,
www.cscc.edu/WebCatalog/enrollment.htm
, viewed 23/7/03; University
of Florida (2001) Environmental Horticulture Program, http://hort.ifas.ufl.edu/education/scholindex.htm
, viewed 23/7/03.
73University
of Arkansas (2002) News Release: "Vendors Fore Education”
Golf Tournament to Raise Retail Scholarship Funds, http://advancement.uark.edu/news/JUL03/CREVendor.html
, viewed 23/7/03.
74Reuters
(2003) Donald, Arnold W. - Brief Biography, http://yahoo.multexinvestor.com/OfficerProfile.aspx?officer=162891&target=executiveofficers&rn=A030F&page=biography
, viewed 15/7/03.
75Scotts
(2002) 2002 Summary Annual Report, available at: www.smgnyse.com/ireye/ir_site.zhtml?ticker=SMG&script=700
, viewed 10/7/03.
76
Ibid.
77The
Scotts Company – Give back to Grow: A Report To the Community,
http://media.corporate-ir.net/media_files/nys/smg/reports/community.pdf
, viewed 5/9/03.
78LSY:
The Scotts Company 2000 Annual Report, www.lsy.com/pr/portfolio/portfolio4.asp
, viewed 5/9/03.
79Hughes,
S. (ed.) (2002) Hollis UK Press & Public Relations Annual:
34th ed., 2002-2003,
Hollis Publishing Ltd, Teddington, Middlesex.
80Breen,
P. (2000) MASS TIMES VELOCITY: With McCann-Erickson's help, Momentum
lives up to its name, Promo,
1/6/00, www.promomagazine.com/ar/marketing_mass_times_velocity
, viewed 5/9/03; Brock, B. (2002) Advertisers Annual:
2002-2003, Hollis Publishing
Ltd, Teddington, Middlesex
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