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NEWS June 22nd 2004
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Armless Fun at Farnborough The United Nations say that 90% of war victims are civilians and at least half of these children. Ironic then that Farnborough International 2004 should be using children to foster acceptance of weapons systems at its “air show” this year (Monday July 19 - Sunday July 25). It’s called an air show but it’s actually an arms fair. Farnborough International 2004 is possibly one of the most important shop windows for aircraft and aerospace manufactures, including the military sector; so important, that the Exhibitors Guide includes a foreword from Prime Minister Tony Blair: “The UK looks forward to hosting the cream of the world’s aerospace industry” he writes. The displays of military aircraft both flying and
on the ground, makes Farnborough a battleground not just for arms sales
but for wining the hearts and minds of the public too. Farnborough is also home ground for BAE Systems, Europe’s largest arms manufacturer. Farnborough Airport is used for private business flights and is operated by BAE systems subsidiary TAG Aviation. The organisers are expecting to host 1,000 “VIP
guests” including heads of state, government ministers and officials,
and military chiefs. There will be business chalets, lunches, demonstration
flights and plenty of opportunities to clinch arms sales. The organisers
say contracts, military and civilian, totalling over $9 billion were
announced after the last Farnborough in 2002. Farnborough is where arms
deals are done. The public days on the weekend of Farnborough attract the most visitors of the seven day event, about 150,000 of the 290,000 visitors in 2002. The organisers say that “Farnborough energies more people to stand up to unfounded criticism of our industry, and push for further across the-board support. The public days are a very important part of the event, and to you as a company. They offer aviation enthusiasts, the general public and youth to experience first hand, the advancements of the Aerospace industry and the impact on our daily lives”. Clearly the aerospace industry chiefs know they have a problem with public perceptions and need to counter this. That military aircraft are weapons with the obvious function of killing people is a difficult PR issue for the industry. Farnborough is important in fostering acceptance of the arms industry - when you can stand closed to fighter aircraft resting silently on the tarmac, then it seems almost harmless. That the Hawk jets are colourfully painted and perform aerobatics once again helps to foster acceptance of the weapons. Motor sports feature at Farnborough 2004: “See the rivalry between the fastest machines in the air and on the ground as a military jet and Formula 1 car face along the runway” says the programme. The message is clear - weapons systems are little different to sports - harmless fun. The cover of this years public programme shows a girl with pigtails grinning as the Red Arrows pass overhead and says “How much fun can you have at the Farnborough Airshow?”. To help the kids enjoy the family day out, there’s the Ronald McDonald-esque Captain Farnborough, as well as face painting and other activities for kids. The public relations agency Luther Pendragon is being employed for Farnborough 2004. They oversee all media relations activity on site, provide strategic media relations advice and manage crisis communications planning. The importance of Farnborough as a propaganda tool for the arms industry is clear. As the organisers say: “This is a time when the aerospace sector faces many challenges, and Farnborough is the moment when we become most visible to all our audiences. We need a highly professional operation to ensure that we use that moment to convey the right messages to the right audiences as effectively as possible.” Interestingly, Luther Pendragon’s clients include McDonalds. What you can do Call the office on 020 7281 0297 or email action@caat.org.uk for more information or to reserve a place. There will be a nominal charge for the training day. Useful Websites CAAT - www.caat.org.uk
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