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Royal Dutch Shell - Products and Projects
Royal-Dutch/Shell Groupwww.shell.comProducts/ProjectsThe Shell brand is used worldwide in the marketing of Shell's downstream products: including petrol, diesel, aviation fuel, fuel oils, lubricants, bottled gas for domestic consumers and gas for industrial consumers. Shell has operations in around 130 countries[29]. The Shell brand name is important to company marketing strategy and is promoted as a mark of quality which consumers can trust: branding is emphasised more than price. |
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