Burson-Marsteller

A Corporate Profile

By Corporate Watch UK
Completed July 2002

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3. Lobbying/Influence

3.1 Industry Groups

3.2 Governmental Links

3.1 Industry Groups

Council of Public Relations Firms
The Council of Public Relations Firms is a leading industry body for the PR industry. Its membership comprises 122 PR companies including all of the top ten companies (of which B-M is one) and two-thirds of the top fifty[22]

3.2 Governmental Links[23]

Revolving Doors
Ken Rietz, B-M’s chief operating officer, had a political career serving as “chief legislative adviser to a senior member of Congress, as deputy chairman and political director of the Republican National Committee, and as the strategic and media adviser to more than a dozen members of the U.S. House of Representatives and the U.S. Senate. He also has served in senior positions in four Republican presidential campaigns.”

Allan Biggar, CEO of B-M Europe, gained political experience as a senior member of the Liberal Democrats campaign staff. He also worked in the UK Parliament on UK privatization legislation, and the flotation of British Telecom and other utilities.

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References
[22] www.prfirms.org, date viewed 20-6-2002
[23] B-M’s web site. <www.bm.com/overview/ex_board.html>, date viewed 20-6-2002